Based in San Diego, California, USA

CROSSING THE ATLANTIC
IS NOT SO SIMPLE

Transatlantic Industrial Leadership

Graduated as a wood/mechanical engineer (Master) in 1994, I dedicated over 30 years to directing and scaling Joulin, a family-owned industrial manufacturing firm specializing in advanced vacuum handling systems and custom robotics vacuum grippers. After managing French operations, I relocated to the US in 2007 to establish and manage the North American manufacturing facility.

Download PDF Brochure (FJ_Doc_2026_Updated_v3.pdf)

Advisory & Expansion Support

Fields of Competence

  • Vacuum handling & gripper engineering
  • Mechanical & electrical engineering
  • Running SMEs in France & the US
  • Worldwide technical export
  • Robotics & automation
  • Technical B2B, niche industrial markets
  • Wood industry

Transatlantic Differences

Few quick examples of differences from experience in the industrial sector:

Price Negotiation & Levels

Rarely a price negotiation in the US compared to Europe/Asia. However, prices for industrial supplies are often 30-50% higher in the US due to complex distributor networks.

Engineering & Design

Designs differ due to culture, usage, and available raw materials (metric vs. imperial). Subcontractors can be more expensive in the US, requiring more in-house adaptation.

Market Speed & Support

Decisions are faster in the larger US market. Expectations for customer service are exceptionally high; customers are supportive but demand strong backing for products.

Experiences & Advice

Having stepped back, I now mentor pro bono for early conversations. The purpose is to save founders the time it took me to learn.

Shop-Floor Reality

Insight comes from working directly alongside teams. To truly understand a job, spend time with the people doing it. Listening is learning, doing is understanding.

Customer Proximity

Active listening and building trusted relationships. Visiting customers and spending time on their floor to talk to operators and maintenance teams brings invaluable advice.

People & Humility

Lean, motivated teams with mutual respect outperform heavy structures. Empower people with tools and responsibility. Titles don't define value.

NEEDS COMPLETION

[PLACEHOLDER: Expand on Raw Notes]

The following concepts from the working document need to be expanded into full sections or integrated into the layout above:

  • "Donne un poisson" (Give a fish vs teach to fish)
  • "Tout prend du temps" (Everything takes time, stretchable like gas)
  • "Faire du sport (plus facile a dire qu'a faire)" (Importance of physical activity/balance)
  • "L'habit ne fait pas le moine" (Treat everyone with respect regardless of appearance/title)
  • "Avant de courir il faut s'assoir" (Preparation before execution)

Investment Focus

Depending on the company and the opportunity, I am also open to investing alongside providing strategic and operational support.

I am particularly interested in niche industrial products, especially businesses combining mechanical, electrical, automation, or other technical components.

PLACEHOLDER

Expand on philosophy:

"Il faut se tromper pour apprendre."

(Needs a paragraph translating this into an investor mindset—embracing calculated risks and learning from failure).